Audience Personas & Digital Content
Updated: Jul 27, 2022
2018 - 2019
AppJobs Global is a digital platform that helps people navigate the gig economy. The platform is a marketplace for app-based jobs like Uber and Foodora. It provides curated information for gig workers and gig platforms alike, with the purpose to enable viable solutions for flexible work.
As a Community Marketing Manager at AppJobs, I have created, implemented and optimized digital marketing funnels for the acquisition and retention of community members across +100 cities & +10 languages. Here are some highlights of this journey.
Audience personas and segmented content
Concluded the research and definition of user personas lead to the production of segmented content for the company's blog, Community Stories - which I coordinated for the period I worked there.
Brand, UX & SEO
With a focus on user intent and SEO keywords, the brand messaging was developed from Appjobs to Appjobs - Making money with apps. Nowadays, this tagline has changed as the focus of the company has evolved.
Email & Marketing Automation
Developed and deployed automated email-marketing communication for different gig worker persona segments. Optimized content by A/B testing subject lines, content, and automated flows.