2016 - 2021
The Newbie Guide to Sweden is a digital platform that informs newcomers about practical life in Sweden.
I first joined the project as a social media volunteer, when I contributed with digital content strategy and production. After two years of successful organic growth on social media channels, exciting partnerships, and the arrival of new team members, I became a partner and mentor for other digital marketing volunteers.
I then contributed to the set up and management of a CRM system and email marketing automation strategy. I was also happy to have participated in the business concept and product launch of Newbie Learn, an e-learning platform powered by The Newbie Guide to Sweden.
Find some highlights below.
Expanded Social Media reach, notably on Facebook (from 3,500 to over 12,000 followers) with a focus on relatable and engaging content, leading to a 100% increase in website visitors over 2 years. Together with the team, developed the brand visual identity and the brand voice.
Volunteer mentorship program
Mentorship program aimed to develop the digital marketing skills of female newcomers who contribute to the project as volunteers.
CRM, Inbound Strategy & Email Marketing
Implemented a CRM system and email marketing automation flows for segmented audiences, from conception to execution and optimization, in sync with an inbound strategy that contributed to improving and increasing the flow of MQLs and SQLs.
Participated in the launch of the Newbie Learn, an e-learning platform for newcomers, from business concept to execution.