Online Community & E-learning Platform
Updated: Jul 27
2016 - 2021
The Newbie Guide to Sweden is a digital platform that informs newcomers about practical life in Sweden.
I first joined the project as a social media volunteer, when I contributed with digital content strategy and production. After two years of successful organic growth on social media channels, exciting partnerships, and the arrival of new team members, I became a partner and mentor for other digital marketing volunteers.
More recently, I contributed to the set up and management of a CRM system and email marketing automation strategy. I was also happy to have participated in the business concept and product launch of Newbie Learn, an e-learning platform powered by The Newbie Guide to Sweden.
Find some highlights below.
Expanded Social Media reach, notably on Facebook (from 3,500 to over 12,000 followers), with a user-centered strategy, development of the brand voice, and creative design and copywriting, leading to a 100% increase in website visitors over 2 years.
Volunteer mentorship program
Mentorship program aimed to develop the digital marketing skills of female newcomers who contribute to the project as volunteers.
CRM & Email Marketing
Management of CRM and email marketing campaigns for segmented audiences, from creative conception to execution and optimization.
Participated in the launch of the Newbie Learn, an e-learning platform for newcomers, from business concept to execution.