Lifestyle Brand

IAMRUNBOX is a lifestyle brand based in Sweden. My responsibilities as a Marketing & Communications Specialist included content production for Instagram, blog, email marketing, product launches, crowdfunding campaigns, and PR.

Find some highlights below.

E-commerce & PR

A highlight was the launch of RunMask, a product that was funded by a Kickstater campaign and was featured on the TIME magazine 2020.

• Active Essentials Kit by IAMRUNBOX — Kickstarter

• Swedish face mask selected as one of TIME’s 2020 Best Inventions

Influencer Marketing

Set up of a CRM system to manage the brand's influencer marketing program, among other partners.

• IAMRUNBOX Ambassadors