B2B Digital Marketing & Corporate Communications

2021 - current

Nefab is a global industrial packaging and logistics services provider that offers solutions for customers in industries such as Telecom/Datacom, Energy, E-mobility, Aerospace, Healthcare, and more. Here is some of my contribution to Nefab, where I currently work as a Group Marketing Coordinator.

Product Launches

Project management, bringing together stakeholders from Sales and Marketing, and coordinating briefings and deliverables with external providers. Video script and content production/SEO strategy for internal and external channels, including landing pages, product pages, blog posts, and LinkedIn. Also collaborated in the development of PPTs, brochures, leaflets, trade show screen videos, case studies, and other support material.

• Nefab launches sustainable thermoformed trays and cushioning solutions globally

• The circular economy and the 3R's: how plastic packaging can be sustainable

• 3 benefits of thermoformed plastics for sustainable supply chains

• Thermoformed plastic solutions for sustainable supply chains

LinkedIn

Project manager and content producer for the LinkedIn content program, coordinating the content schedule with different stakeholders in the Americas, Asia, and Europe.

• View all content: LinkedIn

• Example of interview series: Nefab employees discuss how they #breakthebias in the workplace | Inside of Nefab's Global Trainee Program

• Example of outside-in content: Sustainability in packaging: regulatory development

• Example of carousels: How to future-proof supply chains

• Example of short videos: Saving Resources in supply chains | Earth Day 2022

• Examples of partnerships: Bee Friendly Project

• Example of gifs: EdgePak Straw

Corporate Communications

Project management and content production of corporate news and initiatives for internal and external channels.

• Communication on Progress 2021

• Audiovisual material for internal training and onboarding (internal/corporate material)

• Nefab Magazine (internal/corporate material)

• Annual Report (internal/corporate material)

Branding

Part of the team responsible to develop and activate a new brand voice, including new messaging, images, assets, and internal guidelines.

• Collaboration to the Visual Identity Guidelines (internal/corporate material)

• Coordination of the Brand Management Center (internal/corporate material)