Natália Faria
B2B Digital Marketing & Corporate Communications
Updated: Jul 28
2021 - current
Nefab is a global industrial packaging and logistics services provider that offers solutions for customers in industries such as Telecom/Datacom, Energy, E-mobility, Aerospace, Healthcare, and more. Here is some of my contribution to Nefab, where I currently work as a Group Marketing Coordinator.
Product Launches
Project management, bringing together stakeholders from Sales and Marketing, and coordinating briefings and deliverables with external providers. Video script and content production/SEO strategy for internal and external channels, including landing pages, product pages, blog posts, and LinkedIn. Also collaborated in the development of PPTs, brochures, leaflets, trade show screen videos, case studies, and other support material.
Nefab launches sustainable thermoformed trays and cushioning solutions globally
The circular economy and the 3R's: how plastic packaging can be sustainable
3 benefits of thermoformed plastics for sustainable supply chains
Thermoformed plastic solutions for sustainable supply chains
Project manager and content producer for the LinkedIn content program, coordinating the content schedule with different stakeholders in the Americas, Asia, and Europe.
View all content: LinkedIn
Example of interview series: Nefab employees discuss how they #breakthebias in the workplace | Inside of Nefab's Global Trainee Program
Example of outside-in content: Sustainability in packaging: regulatory development
Example of carousels: How to future-proof supply chains
Example of short videos: Saving Resources in supply chains | Earth Day 2022
Examples of partnerships: Bee Friendly Project
Example of gifs: EdgePak Straw
Corporate Communications
Project management and content production of corporate news and initiatives for internal and external channels.
Audiovisual material for internal training and onboarding (internal/corporate material)
Nefab Magazine (internal/corporate material)
Annual Report (internal/corporate material)
Branding
Part of the team responsible to develop and activate a new brand voice, including new messaging, images, assets, and internal guidelines.
Collaboration to the Visual Identity Guidelines (internal/corporate material)
Coordination of the Brand Management Center (internal/corporate material)