COOL, YOU ARE HERE!
Welcome, I am Natália
Digital Marketer & Project Manager based in Stockholm, Sweden.
Skills & Experience
If you have any questions, don’t hesitate to get in touch.
Digital Marketing
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Strategy and content production for a variety of internal and external channels (landing pages, blogs, intranet, social media, emails, etc) and formats (texts, copywriting, videos, ads, printed material, etc), always observing the brand voice and strategy, as well as keyword research and SEO;
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CMS management (WordPress, Wix, Shopify, EpiServer);
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CRM & email marketing (MailChimp, Active Campaign, Hubspot), including A/B tests and optimization;
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Data analysis & evaluation of KPIs (Excel, Google Analytics, Google Data Studio);
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Essential graphic design (InDesign, Photoshop, Adobe Acrobat, Canva) and video editing skills (Vegas, PremierePro).


Project Management
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Project management for internal and external communication channels and initiatives, including corporate publications, inbound programs, product launches, employer branding, trade shows, and others;
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Experience in managing (Trello, Asana, Sharepoint, Teams, Excel) and presenting projects (PowerPoint, Canva, Prez) in a clear and engaging way, with defined roadmaps, roles/responsibilities, goals & KPIs;
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Experience in overviewing project briefings, deliverables, and feedback rounds with internal and external stakeholders;
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Focus on creating an open and collaborative space, aligning expectations, facilitating clarity, and improving processes;
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I work well independently and in collaboration with others.
References
Cengiz Han, Head of Marketing & Growth at Finiata (Germany)
"It was indeed a great pleasure working with Natália. Self-driven professional, trustworthy colleague and good friend. She is really expert in email/messaging flows, user journey, and user personas.Any employee would be lucky to have Natália as a community builder/manager."
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Julieta Spoerer, Founder & CEO of The Newbie Guide to Sweden (Sweden)
"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."
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Fernando Filho, CEO of
WHF Service Design (Brazil)
"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."
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