Hello, I am Natália

I have a decade of experience in Digital Marketing & Communications. You will find more about my experience, portfolio, and references in the sections below.

How I can help

If you have any questions, don’t hesitate to get in touch!

Digital Marketing & Communications

  • Brand concept, voice, messaging, personas, assets, and visual guidelines;

  • Keyword research and SEO content;

  • Inbound marketing strategies for the entire user journey: awareness, consideration, decision, retention;

  • Content management (Wordpress, Wix, Shopify, EpiServer) and content production for websites, blogs, audiovisual, and social media (LinkedIn, Instagram, YouTube, etc.);

  • Graphic design (InDesign, Photoshop, Canva) and video scripting and editing (Vegas, PremierePro);

  • CRM and email marketing setup and management (MailChimp, Active Campaign, Hubspot), including A/B tests and optimization;

  • Measurement and evaluation of KPIs (Excel, Google Analytics, Google Data Studio).


Project Management

  • Project management for internal and external communication channels and initiatives, including inbound programs, product launches, employer branding, and corporate communications;

  • Experience in overviewing briefings and deliverables with providers, and in delivering projects on time, with clear roadmaps, defined roles, goals, and KPIs; 

  • Focus on creating a collaborative and safe space, aligning expectations, and improving processes in cross-function teams;

  • I work well independently and in collaboration with others.


Explore my portfolio

Cool, you are here! In case you are curious to see some examples of my recent work, access my portfolio below.



Cengiz Han, Head of Marketing & Growth at Finiata (Germany)

"It was indeed a great pleasure working with Natália. Self-driven professional, trustworthy colleague and good friend. She is really expert in email/messaging flows, user journey, and user personas.Any employee would be lucky to have Natália as a community builder/manager."

(Source: LinkedIn)

Julieta Spoerer, Founder & CEO of The Newbie Guide to Sweden (Sweden)

"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."

(Source: LinkedIn)

Fernando Filho, CEO of
WHF Service Design (Brazil)

"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."

(Source: LinkedIn)