Hello, I am Digital Marketer & Social Innovation Geek
Natália Faria
A bit about me
I am passionate about projects that combine data, technology, and communication to create a meaningful impact on society. This is my main motivation, alongside my enthusiasm for learning and finding creative solutions to everyday challenges.
Currently, I am a Partner and Mentor of a project that offers guidance for newcomers in Sweden (https://thenewbieguide.se/). Before that, I have worked in both local and global companies within the Innovation & Marketing industries in Sweden and in Brazil, where I come from - God, I miss the sun!
You will find more about my skills, portfolio, and references in the sections below.
What I Do
Plan, Create, Optimize
Plan
Research audience personas, channels, competitors, and keywords for SEO/SEM
Define funnels for acquisition, conversion, retention, advocacy
Document and manage workflow on a schedule
Create
Copywriting, content, design, and video editing (Wordpress, Blog, Facebook, Instagram, YouTube)
Link building, PR, influencers
Automated email & CRM flows
Optimize
Evaluate and interpret results owith a good domain of Excel, Google Analytics, and Google Data Studio
A/B tests and optimization
The Newbie Guide to Sweden is a project that informs newcomers about practical life in Sweden.
In the first couple months as a Social Media volunteer at The Newbie Guide I was able to help the Facebook page grow from 3k to over 12k followers by redesigning the brand's voice to a culturally diverse audience.
After two years of successful Community growth, exciting partnerships, and the arrival of new team members, I was invited to join company as a Partner and Mentor.
Access Porfolio:
In the first couple months as a Social Media volunteer at The Newbie Guide I was able to help the Facebook page grow from 3k to over 12k followers by redesigning the brand's voice to a culturally diverse audience.
After two years of successful Community growth, exciting partnerships, and the arrival of new team members, I was invited to join company as a Partner and Mentor.
Access Porfolio:
WHF is an exciting Service Design hub and the dream work place for anyone passionate about human-centered Innovation.
Among the amazing projects we have developed together, I would highlight the digital strategies, partnerships, and events that we created for Jujuba (tech solutions for people with autism), Colégio Nacional (Unesco Associated School), and Lancers (local health insurance company).
Sometimes, we get together for sharing experiences and have a beer (or two). This is a good memory from one of these days:
Among the amazing projects we have developed together, I would highlight the digital strategies, partnerships, and events that we created for Jujuba (tech solutions for people with autism), Colégio Nacional (Unesco Associated School), and Lancers (local health insurance company).
Sometimes, we get together for sharing experiences and have a beer (or two). This is a good memory from one of these days:
Eutony is a self-development method created in Germany by Gerda Alexander in the 80's. It aims to help people to achieve mental and corporal balance by regulating their muscle tone.
In this independent project, I have documented eutony classes offered by Uai Q Dança (Uberlândia, Brazil) in a series of interviews, photographs, and mini documentary. The material is used by the school on their social media and other communication channels to promote this methodology.
Here is a sneak peak:
In this independent project, I have documented eutony classes offered by Uai Q Dança (Uberlândia, Brazil) in a series of interviews, photographs, and mini documentary. The material is used by the school on their social media and other communication channels to promote this methodology.
Here is a sneak peak:
Youth For Understanding (YFU) is a NGO that works for intercultural understanding and social responsibility through educational exchanges for youth, families and communities. The global YFU network consistis of partners in more than 50 different countries, including Sweden.
In my period as a volunteer at YFU Stockholm, I was able to help them with audience research and social media strategy. I also produced this step-by-step video about how to become an exchange student with the organization.
I did it by using free online tools and 'learn-by-doing' skills. It was great to try something new and practice a bit of Swedish at the same time!
In my period as a volunteer at YFU Stockholm, I was able to help them with audience research and social media strategy. I also produced this step-by-step video about how to become an exchange student with the organization.
I did it by using free online tools and 'learn-by-doing' skills. It was great to try something new and practice a bit of Swedish at the same time!
The gig economy is a fast growing industry that allows people to find flexible jobs and get an extra income via mobile apps and online platforms such as Uber, TaskRabbit, Airbnb, and hundreds more.
At AppJobs Global, I contributed with the creation of an engaging community of gig workers.
Access Portfolio:
At AppJobs Global, I contributed with the creation of an engaging community of gig workers.
Access Portfolio:
How local narratives can help us to reach the promise of cosmopolitanism.
Check this and other articles I wrote inspired by readings and discussions during my Master's in Global Media Studies (Stockholm University).
Check this and other articles I wrote inspired by readings and discussions during my Master's in Global Media Studies (Stockholm University).
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Cengiz Han, Performance Marketing Manager at AppJobs.com (Sweden)
"It was indeed a great pleasure working with Natália. Self-driven professional, trustworthy colleague and good friend. She is really expert in email/messaging flows, user journey, and user personas.Any employee would be lucky to have Natália as a community builder/manager."
Julieta Spoerer, Digital Communication Manager
Swedish Council for Higher Education (Sweden)
"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."
Fernando Filho, CEO
WHF Service Design, Ribeirao Preto (Brazil)
"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."
Contact
Fridensborgsvägen 58
170 69 Solna
+46 (0)739695047