Hello, I am Marketing & Social Innovation Geek
Natália Faria
A bit about me
I am passionate about projects that combine, data, technology, and communication to create a meaningful impact on society. This is my main motivation, alongside my enthusiasm for learning and finding creative solutions to everyday challenges.
Currently, I am a Partner and Mentor of a project that offers guidance for newcomers in Sweden (https://thenewbieguide.se/). Before that, I have worked in both local and global companies within the Innovation & Marketing industries in Sweden and in Brazil, where I come from - God, I miss the sun!
You will find more about my skills, portfolio, and references in the sections below.
Research, Development, Evaluation
What I Do
Plan Ahead
Research & Plan
Research (audience personas, channels, competitors, approach to content & form)
Set goals and priorities (acquisition, conversion, retention, advocacy)
Planning (document and manage workflow on a schedule)
Make it Happen
Create & Promote
Content Creation (briefing, copywriting, graphic design, videos)
Content Optimization (SEO, editing, fact-checking)
Content Distribution (blogs, landing pages, social media, ads, automated mailing/chatbots, PR, digital influencers)
Close the cicle
Engage & Measure
Monitoring (interaction with member base)
Reporting (data analysis evaluation - Googe Analytics, Google Data Studio, Metabase, others)
Evaluation (learn from results, optimize, and start over)
In the first couple months as a social media volunteer at The Newbie Guide I was able to help the Facebook page grow from 3k to over 12k followers by redesigning the brand's voice to a culturally diverse audience.
After two years of successful Community growth, exciting B2B partnerships, and the arrival of new team members, I was invited to join company as a Partner and Mentor.
Have a look at our journey here:
Among the amazing projects we have developed together, I would highlight the digital strategies, partnerships, and events that we created for Jujuba (tech solutions for people with autism), Colégio Nacional (Unesco Associated School), and Lancers (local health insurance company).
Sometimes, we get together for sharing experiences and have a beer (or two). This is a good memory from one of these days:
In this independent project, I have documented eutony classes offered by Uai Q Dança (Uberlândia, Brazil) in a series of interviews, photographs, and mini documentary. The material is used by the school on their social media and other communication channels to promote this methodology.
Here is a sneak peak:
In my period as a volunteer at YFU Stockholm, I was able to help them with audience research and social media strategy. I also produced this step-by-step video about how to become an exchange student with the organization.
I did it by using free online tools and 'learn-by-doing' skills. It was great to try something new and practice a bit of Swedish at the same time!
This fast growing industry allows poeple to find flexible jobs and get an extra income via mobile apps and online platforms such as Uber, TaskRabbit, Airbnb, and hundreds more. Still, gig workers from all over the world often need guidance and support in order to make the most out of these opportunities.
At AppJobs Global, I contribute to creating an engaging community of gig workers that helps people to make money on their own terms all over the world.
Check it out:
Check this and other articles I wrote inspired by readings and discussions during my Master's in Global Media Studies (Stockholm University).
Cengiz Han, Performance Marketing Manager at AppJobs.com (Sweden)
"It was indeed a great pleasure working with Natália. Self-drivenprofessional, trustworthy colleague and good friend. She is reallyexpert in email/messaging flows, user journey and user personas.Any employee would be lucky to have Natália as a communitybuilder/manager."
Julieta Spoerer, Digital Communication Manager
Swedish Council for Higher Education (Sweden)
"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."
Fernando Filho, CEO
WHF Service Design, Ribeirao Preto (Brazil)
"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."
Contact
C/O Uggla
Idrottsgatan 5, lgh 1306
169 35 Solna, Sweden
+46 (0)739695047