Hello, I am Marketing & Social Innovation Geek
A bit about me
I am passionate about projects that combine, data, technology, and communication to create a meaningful impact on society. This is my main motivation, alongside my enthusiasm for learning and finding creative solutions to everyday challenges.
Currently, I am a Partner and Mentor of a project that offers guidance for newcomers in Sweden (https://thenewbieguide.se/). Before that, I have worked in both local and global companies within the Innovation & Marketing industries in Sweden and in Brazil, where I come from - God, I miss the sun!
You will find more about my skills, portfolio, and references in the sections below.
Research, Development, Evaluation
What I Do
Research & Plan
Research (audience personas, channels, competitors, approach to content & form)
Set goals and priorities (acquisition, conversion, retention, advocacy)
Planning (document and manage workflow on a schedule)
Make it Happen
Create & Promote
Content Creation (briefing, copywriting, graphic design, videos)
Content Optimization (SEO, editing, fact-checking)
Content Distribution (blogs, landing pages, social media, ads, automated mailing/chatbots, PR, digital influencers)
Close the cicle
Engage & Measure
Monitoring (interaction with member base)
Reporting (data analysis evaluation - Googe Analytics, Google Data Studio, Metabase, others)
Evaluation (learn from results, optimize, and start over)
Cengiz Han, Performance Marketing Manager at AppJobs.com (Sweden)
"It was indeed a great pleasure working with Natália. Self-drivenprofessional, trustworthy colleague and good friend. She is reallyexpert in email/messaging flows, user journey and user personas.Any employee would be lucky to have Natália as a communitybuilder/manager."
Julieta Spoerer, Digital Communication Manager
Swedish Council for Higher Education (Sweden)
"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."
Fernando Filho, CEO
WHF Service Design, Ribeirao Preto (Brazil)
"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."