A bit about me
I am passionate about projects that combine data, technology, and communication to create a meaningful impact on society. This is my main motivation, alongside my enthusiasm for learning and finding creative solutions to everyday challenges.
Currently, I am a Partner and Mentor of a project that offers guidance for newcomers in Sweden (https://thenewbieguide.se/). Before that, I have worked in both local and global companies within the Innovation & Marketing industries in Sweden and in Brazil, where I come from - God, I miss the sun!
You will find more about my skills, portfolio, and references in the sections below.
What I Do
Plan, Create, Optimize
Research audience personas, channels, competitors, and keywords for SEO-based content
Define funnels for acquisition, conversion, retention, advocacy
Document and manage workflow on a schedule
Content: copywriting, blog, design, social media, video editing
Reach: link building, influencers and ambassadors, PR
Nurturing: automated email & CRM flows
Evaluate and interpret results with a good domain of Excel, Google Analytics and Google Data Studio
A/B tests and optimization
Cengiz Han, Performance Marketing Manager at AppJobs.com (Sweden)
"It was indeed a great pleasure working with Natália. Self-driven professional, trustworthy colleague and good friend. She is really expert in email/messaging flows, user journey, and user personas.Any employee would be lucky to have Natália as a community builder/manager."
Julieta Spoerer, Digital Communication Manager
Swedish Council for Higher Education (Sweden)
"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."
Fernando Filho, CEO
WHF Service Design, Ribeirao Preto (Brazil)
"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."