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ABOUT ME

Hello, I am Natália

I have a decade of experience in Digital Marketing & Communications. You will find more about my experience, portfolio, and references in the sections below.

How I can help

If you have any questions, don’t hesitate to get in touch!

Digital Marketing & Communications

  • Brand concept, voice, messaging, personas, assets, and visual guidelines;

  • Keyword research and SEO content;

  • Inbound marketing strategies for the entire user journey: awareness, consideration, decision, retention;

  • Content management (Wordpress, Wix, Shopify, EpiServer) and content production for websites, blogs, audiovisual, and social media (LinkedIn, Instagram, YouTube, etc.);

  • Graphic design (InDesign, Photoshop, Canva) and video scripting and editing (Vegas, PremierePro);

  • CRM and email marketing setup and management (MailChimp, Active Campaign, Hubspot), including A/B tests and optimization;

  • Measurement and evaluation of KPIs (Excel, Google Analytics, Google Data Studio).

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Project Management

  • Project management for internal and external communication channels and initiatives, including inbound programs, product launches, employer branding, and corporate communications;

  • Experience in overviewing briefings and deliverables with providers, and in delivering projects on time, with clear roadmaps, defined roles, goals, and KPIs; 

  • Focus on creating a collaborative and safe space, aligning expectations, and improving processes in cross-function teams;

  • I work well independently and in collaboration with others.

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Explore my portfolio

Cool, you are here! In case you are curious to see some examples of my recent work, access my portfolio below.

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References

Cengiz Han, Head of Marketing & Growth at Finiata (Germany)

"It was indeed a great pleasure working with Natália. Self-driven professional, trustworthy colleague and good friend. She is really expert in email/messaging flows, user journey, and user personas.Any employee would be lucky to have Natália as a community builder/manager."

(Source: LinkedIn)

Julieta Spoerer, Founder & CEO of The Newbie Guide to Sweden (Sweden)

"Natalia is the rare mix of strategic thinking, project management skills and a huge amount of creativity in both writing and design. I first met Natalia when she came on as a volunteer on The Newbie Guide to Sweden but it did not take long before her skill and passion meant I started giving her more and more responsibilities. Today I am proud to say that I could not ask for a better co-owner and partner for The Newbie Guide to Sweden."

(Source: LinkedIn)

Fernando Filho, CEO of
WHF Service Design (Brazil)

"We worked together at WHF, a Brazilian service design company. I'm one of the partners an I am very thankfull for all the time that Natália has worked with us. She made our company better. Natália is a talented hard worker and an awesome person."

(Source: LinkedIn)

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